A new era for the Tui Brewery

In a recent post about Nick and Rosie of The Experience Collective, I showed you some pictures of the clever pair, as they prepared marketing imagery for launching their new business.  They're fully under way now, managing the customer experience for Tui and Monteiths, co-ordinating events and running tours.

I had the very great pleasure of spending a couple of days up at the newly minted Tui Brewery in Mangatainoka, shooting the last bits of the brewery install, and some promotional imagery for the marketing of Tui HQ.

Firstly, (and I didn't think I was going to share this, but I guess I am...) I have only been driving for about 3 years, and only achieved my full licence this year.  Driving all of that way by myself felt like an achievement of sorts.  I conquered the Rimutaka incline without incident, and coped just fine with the long stretches of open road and fast country drivers.

The shoot was super varied - Tui HQ and the brewery premises, tour photos, food, customers relaxing at the cafe and bar, a little bit of merchandise.  I loved the chaos and frenzy of it.  I think I am most in my element photographically when I'm troubleshooting and working fast with imperfect circumstances.  The pictures below are a smattering of the many shots I made over the two day stretch.  The new brewery is a smaller enterprise than Tui previously was - but it's a beautiful new space, with its' shiny tanks and abundant natural light.

If you're passing through on State Highway 2, I can really recommend the Tui Brewery for a visit.  The food is delicious, the people are completely real and warm and awesome, and I think plenty of exciting things are happening with the beer with head brewer Tupu at the helm.